Video Series: Threat Intelligence

One of the first projects I worked on at Tessian was a threat intelligence video series with the company's co-founder and CTO. The goal was to boost his LinkedIn presence while driving top-funnel interest in our email security product. To start, we identified 3 threat studies. All three scenarios were real attacks that targeted our customers, but were ultimately caught by Tessian. I recorded with the CTO, providing feedback between takes, and then edited together the final product with visuals and subtitles.

The goal was 5,000 impressions on LinkedIn for the first post, and it exceeded that goal within a few hours, almost tripling within the first week. The other 2 videos saw similar success. In addition to Linkedin, we used the videos as our lead content piece in a refreshed monthly prospect newsletter sent via email (Hubspot) and LinkedIn.

As an added bonus, the sales team found these videos extremely helpful in accelerating deals. One account manager even said a customer shared, "This video is all you need to sell this product."

1st LinkedIn Post: