Ebook: Intentsify Internal Case Study

One of the coolest parts about working in MarTech, is that I get to write about marketing to marketers. It's even better when our own marketing team actually uses our product. I wrote this eBook as an internal case study for Intentsify, showing the wide array of use cases and impressive results:

Campaign Results

This eBook was a pillar content asset for our integrated marketing campaign. We promoted it through content syndication, email marketing, display ads, and paid and organic social. Our organic LinkedIn strategy also included several videos featuring the GTM team.

From April launch to August, the eBook received 1,200 total downloads across paid and organic channels. In Q3, this campaign generated over 1.7M in pipeline.