Content Strategy: Alumni Benefits

In December 2020, I designed a postcard to be mailed to 75,000 domestic alumni without active email addresses. The goal of this awareness campaign was to drive traffic to our alumni website and a newly created benefits experience called "Your Degree is the Key." I led both the content strategy and artwork for this piece, showcasing the wide array of benefits available for alumni, even virtually during the pandemic. The postcard mailing was followed by an email version to alumni with up to date contact information. During the campaign, the "Degree is the Key" page was a top 3 site receiving over 3,000 unique page views December 2020 - February 2021.