LinkedIn is more than just a networking site — it’s a hub for professionals seeking insights, making connections, and fostering business relationships. For B2B marketers, LinkedIn offers a valuable opportunity to run paid advertising to engage a niche targeted audience. But how do you ensure your campaign strategy and spend translate into tangible results?

To accept or deny cookies — that is the question. As consumers, we are used to the familiar pop-up on our webpages. Cookies remember where we have been on the web, providing personalized experiences, and saving our logins and shopping carts. Often, it’s convenient, but it’s a technology that’s easy to exploit.

QR codes made a comeback this year in more ways than one. We’ve seen them used for restaurant menus, package delivery, wedding invitations, identity authentication and more. It’s the quickest way to drive mobile web traffic when you can’t have a direct link. But there is an evil side of every tech innovation. The latest attack hitting inboxes is QR code phishing (sometimes — unfortunately — referred to as quishing). This emergent threat is evading traditional defenses and forging a new way for users to click on attacks.

When it comes to cybersecurity, protecting email inboxes should be of top concern. 88% of data breaches are caused by human error. Whether that’s accidental data loss from a misdirected email, or falling for a sophisticated and socially engineered phishing attack, employees remain susceptible to easy mistakes that can lead to huge problems. 

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Boys & Girls Clubs of America implemented GoTo Connect as their softphone solution, using the MS Teams Connector. They chose GoTo Connect for how seamlessly it fits with the MS Teams experience. Mathews shared, “A lot of our staff don’t even know it’s GoTo Connect. But now it’s helping them become more agile in where they take their calls and how they do their meetings.”

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It feels like we are in a never-ending spiral of doom and gloom headlines. From the 2020 pandemic to the great resignation, to the mounting economic headwinds, it’s hard to know what’s next. How can we prepare for the next disruption when we haven’t recovered from the last?

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The common buzz phrase “work-life balance” has been thrown around for decades as the coveted and ideal state for the working professional — to work hard but still have a life. Companies that have a “good” culture put a lot of weight behind this balance, but what does it actually mean? Is it a goal that can be achieved? Or even worthy of pursuit?

*Ghost writer

It’s 2021 and in the age of social media, there is always a day to celebrate. While the list of national “holidays” is getting increasingly unusual, from national flip flop day to national chocolate pudding day, one particular listing feels different this year. June 24th marks National Work from Home Day. You might stop and think—every day is work from home day, especially when our world was flipped upside down by COVID-19. So instead, let’s take a moment to acknowledge where we’ve been and where we’re going for the future of work, and the technological advancements that have made every day work from home day—on repeat.

When we couldn’t meet in person, GoToMeeting had your back. But as work shifted from in-person to fully remote last year, many are now moving to a hybrid and flexible future. Working from anywhere means you need more than just video meetings. Why have one point solution when you can upgrade to GoToConnect, the easy-to-customize cloud phone, meetings, and messaging system that has it all.

Cloud is more than just a buzzword of the decade. It’s the future and affects our daily lives, but often that’s as deep as the explanation goes. What is the real benefit of the cloud? Why do companies choose to invest in cloud-based platforms?

In a world dominated by Google, search engine marketing (SEM) is likely on the short list for your B2B digital marketing strategy. Google processes around 99,000 search queries every second, which is about 8.5 billion searches per day. The sheer volume of activity offers immense potential, yet it can be overwhelming to determine where to begin — especially when you are balancing new AI features, SEO rankings, and keyword bidding. 

B2B marketing is no easy feat. Strategies shift like shadows and success demands more than just clever campaigns. To navigate this landscape, you need the right tools and technology in your marketing tech stack. But even the most sophisticated software is just as good as the team that wields it.

In this eBook, we will spotlight the value of intent data, going beyond the boring facts. Instead, we will explore the significance of intent data in go-to-market (GTM) strategies through the lens of various marketing functions. 

Capital vs. capltal. As you’re skimming this post, are you confident you can spot the mistake? 1 letter difference can create a domain lookalike that is really hard to spot by the human eye.

That’s where Tessian comes in. In 3 minutes, Co-founder and CTO, Ed Bishop, will walk you through another attack that bypassed the SEG and Microsoft. What does Tessian know that others don’t? Check out our latest post to find out.

This is the third customer threat study in an ongoing series. Stay tuned for more!

In today’s fast-paced digital era, businesses are continually seeking ways to enhance productivity, streamline operations, and improve data security. Email communication has experienced drastic transformation with many businesses leaving behind on-premises legacy systems to experience the benefits of the cloud. 

To switch or to stay — that is the question. At the start of 2023 and with a recession looming, businesses are taking a hard look at their financials. What can we cut? What can we streamline?

GoTo surveyed 1,000 IT decision makers on their key decision drivers and plans, in partnership with research firm, Frost & Sullivan. In the results, we saw two key themes in bold: consolidation and cost-reduction. But what does that mean to small and midsize businesses? This blog will give you the inside scoop on where to focus your efforts.

Boosting customer engagement is one of the most efficient ways to grow your small business.

In our Guide to Improving Customer Engagement Strategies, you’ll learn how you can level up your customer interactions by:

• Adding more communication channels, to meet customers where they are

• Improving response times with one team inbox for all your conversations

• Boost outreach with SMS campaigns

• And much more

Now, unified communications (UC) has entered the conversation, streamlining cloud-based tools for businesses to stay connected, anywhere. At the center of UC is flexibility: flexibility for employees to collaborate face to face across the globe, for customers to get enhanced support, and for people to attend events virtually. 

If they haven’t already hit your inbox, the “return to office” announcements are coming. Either dreaded or welcomed, many employees around the world are preparing for another seismic shift—a shift back to some sense of normalcy. But after more than a year of social distancing, abandoned workstations, and vacant office buildings, what even is normal? How are companies moving forward after the great work-from-home experiment?

Companies are always changing — but an upcoming holiday or a new employee doesn’t have to derail your call routing. You know best when phone numbers and extensions need updates, and the GoToConnect Dial Plan Editor gives you the power at your fingertips. It’s simple to make changes in real time and visually map out call flows with an easy-to-use drag-and-drop canvas.

Trials, depositions, client meetings, and more — how has the legal industry prepared for the future of work? The pandemic changed the way businesses operate, and every industry faced unique challenges. But now, modern law firms are adapting to stay ahead of the curve.

Love is in the air. Yes, even a tech company wants to celebrate Valentine’s Day. We love our customers and the data shows — it’s mutual!