Creative Direction: Student Philanthropy

In January 2021, I led the creative direction for a student philanthropy education campaign on Northeastern University's Boston campus. The campaign consisted of dynamic signage on campus, a bold visual look, and trackable QR codes leading to a digital experience, a web microsite developed for this campaign. The Did You Know Campaign consisted of 8 "facts" to teach students about philanthropy on campus, and used eye-catching artwork to drive awareness.

I designed the art, contributed to the digital strategy for web and social media, and managed project deadlines and deliverables from start to finish.

This project was a key goal for the Office of Alumni Relations student engagement team. In collaboration with the Advancement division, the awareness campaign helps build a pipeline for future alumni donors.